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The Oreo Team Had To Think Like a Startup to Create Their New Campaign
Published : 25-11-2015 - Duration : 00:00:46
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"We built this business from the ground up - we didn't just tell people about a really awesome new idea, we created it." Lauren Fleischer, Global Brand Manager, eCommerce, Mondelēz International at PSFK x Mondelēz: Fearless Marketing Learn more: http://www.psfk.com/2015/11/oreo-colorfilled-campaign-fearless-innovation-retail-ecommerce-mondelez.html
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